Automations

Automation with a Brain. Not just a Script.

Lunara already orchestrates your conversations. For targeted campaigns, go beyond legacy keywords—add intent-based automations that detect interest, handle complaints, and close sales automatically.

Lunara Intent Processor
JD

"Hey, do you have this in XL? Also, is there a discount?"

Size Inquiry
Discount Seek

"Yes! Here is the XL link + a 10% code just for you: SAVE10 🎁"

Auto-replied by AI
Comparison

Lunara vs Legacy Tools

See why AI intent detection outperforms keyword matching

Feature
Legacy Tools (ManyChat)
Lunara Social
Trigger Logic
Exact Keywords Only
Semantic Intent Detection
Conversation
Linear If/Then Trees
Agentic Orchestration
Tone
Robotic & Repetitive
Context-Aware & Human
Setup
Complex Flow Builders
Intuitive Flow Builder
Features

The Hybrid Builder

Lunara's AI already learns your brand and orchestrates conversations. Keyword & Intent Automations let you add targeted triggers for campaigns when you want extra control.

Layer on top of AI orchestration

Keyword Automations

Set up automations in minutes with our guided 3-step wizard. Choose your trigger, select your posts, and craft your response—no complex flows required.

  • Trigger on specific keywords or any comment
  • Apply to specific posts, all posts, or your next post
  • Auto-DM with trackable links
Create Automation3 Steps
1

Choose Trigger

Keyword: "INFO"Any comment
2

Select Posts

Specific postAny postNext post
3

Craft Response

"Thanks for your interest! 🎉 Here's your link: [trackable-url]"
Intent Automation
Active

"Price objection" or "Discount request"

When detected → Run flow

Send limited-time bundle offer with discount code.

Intent-Based Automations

Build your flows once—AI detects intent from conversations and triggers the right automation automatically. No exact keywords required.

  • AI understands what users actually mean
  • Triggers your flows based on detected intent
  • Works across variations—no keyword guessing
Use Cases
yourstore
👗

New summer collection just dropped! Comment "INFO" to get the link 🔥

sarah.m INFO! 😍

mike_style INFO please!

jen.loves Need INFO! 🙋‍♀️

Auto DM
yourstoreDM

Hey sarah.m! 👋 Thanks for your interest!

Here's your exclusive link with 10% off:

🔗 shop.link/abc123

Sent instantly by Lunara

Turn comments into customers, instantly.

When someone shows buying intent—"Where can I get this?", "Is this available?"—Lunara instantly DMs them a personalized checkout link with tracking.

Detect Purchase Intent

No keywords needed—AI understands "I want this"

Trackable Links

See exactly which conversations drive sales

Smart Upsells

Suggest related products based on context

Handle complaints before they escalate.

Frustrated customers? Lunara detects negative sentiment and immediately connects them with your team—or responds with empathy and a solution.

Sentiment Detection

Identify frustrated users before they churn

Instant Escalation

Route to your support team immediately

Empathetic Responses

AI crafts caring, on-brand replies

yourstore
Instagram DM

My order hasn't arrived and it's been 2 weeks. This is ridiculous! 😤

I'm so sorry to hear this! 😔 Let me connect you with our support team right away.

🎫 Support ticket created

Priority: High

Escalated automatically
yourstore
Instagram DM

OMG your products are AMAZING! I tell everyone about you! 💕

You're the best! 🥰 Since you love sharing, here's something special:

💝 Your referral link

Give 15% off, get $10 credit

Brand advocate detected

Turn fans into your sales team.

When someone expresses love for your brand, Lunara recognizes the opportunity and instantly rewards them with referral links and VIP perks.

Advocate Detection

Identify your biggest fans automatically

Referral Programs

Auto-send personalized referral links

VIP Treatment

Exclusive offers for your superfans

Stop building bots. Start orchestrating growth.

Join brands that have moved beyond keyword matching to intelligent, context-aware automation.

Content creator
Social media influencer