Pricing

Get Access to Lunara

Save your team hours, and turn your social media into your most powerful sales and loyalty channel with Lunara Social.

Free

$0/month

Start with inbox and automations on a billed workspace. No credit card required.

  • 500 inbox messages per month
  • 500 monthly automation contacts
  • 1 user

Plan for getting started

Essential

$17/month

Perfect for small creators getting started with social commerce and automation.

  • 500 inbox messages per month
  • 10,000 monthly automation contacts
  • 2 users

Plan for creators & small brands

Most Popular

Pro

$35/month

For growing brands ready to scale their social commerce with analytics and leads.

  • 1,000 inbox messages per month
  • 25,000 monthly automation contacts
  • 3 users
  • Revenue attribution & analytics
  • Lead management
  • Priority support

Plan for growing brands

Business

$79/month

For established brands scaling social commerce operations and engagement.

  • 3,500 inbox messages per month
  • Unlimited monthly automation contacts
  • 5 users
  • Revenue attribution & analytics
  • Lead management
  • Priority support

Plan for established brands

Advanced

$215/month

Enterprise-grade social commerce with dedicated support and strategic guidance.

  • 10,000 inbox messages per month
  • Unlimited monthly automation contacts
  • 10 users
  • Revenue attribution & analytics
  • Lead management
  • Priority support
  • Dedicated onboarding and setup

Plan for large-scale operations

Need a custom plan? Contact us

FAQ

Frequently Asked
Questions

Lunara Social is an AI-powered platform that turns your Instagram and TikTok comments and DMs into real business outcomes. It automatically responds to messages, identifies purchase intent, sends product links, and tracks revenue back to the original conversation. If you're spending hours manually replying to social media or missing sales opportunities in your DMs, Lunara handles it all on autopilot.

Monthly messages are the total inbound DMs and comments Lunara processes and analyzes each month across your connected platforms. Automation contacts are the unique people who enter your automation flows — like keyword triggers, AI agent conversations, or product recommendation sequences. Messages sent and received through automation flows do not count toward your monthly message limit — they're tracked separately under automation contacts.

ManyChat is a rule-based automation tool focused on simple keyword triggers and message sequences. Lunara is an AI-intelligence platform that understands conversation context, detects intent and sentiment, learns your brand voice, and autonomously manages the full customer journey from first comment to purchase. Lunara also includes built-in revenue attribution, lead management, visual flow building with AI agent nodes, and Shopify integration — capabilities that go far beyond basic message automation.

No. Every workspace starts on the Free plan with no payment information required. You can upgrade that workspace later if you need higher limits or analytics and leads.

Yes, absolutely. You can change your plan at any time from your account settings. Upgrades take effect immediately with prorated billing. Downgrades apply at the start of your next billing cycle. If you decide to cancel, your account stays active until the end of your current billing period with no penalties or hidden fees.

Yes. Lunara Social is an approved application on all three platforms. We use official platform APIs to connect securely to your Instagram, TikTok, and Shopify accounts. Your data is handled according to each platform's policies and industry-standard security practices.

Compare

Plan breakdown

Hover the info icon on any row to see what it includes.

Compare plans

Free

$0/month

Essential

$17/month

Most Popular

Pro

$35/month

Business

$79/month

Advanced

$215/month

Usage

Inbox messages / month
500
500
1,000
3,500
10,000
Automation contacts / month
500
10,000
25,000
Unlimited
Unlimited
Users (including owner)
1
2
3
5
10

Inbox, flows, and channels

Instagram
TikTok
Shopify
Inbox + AI replies
Flow Builder

Analytics, leads, and support

Revenue attribution & analytics
Lead management
Priority support
Dedicated onboarding

Brand AI & Knowledge

Train & Test previews / month
100
100
300
1,000
3,000
Knowledge analyses / month
10
10
40
150
500
Stored PDFs
5
5
15
40
100
Knowledge storage
25 MB
25 MB
50 MB
100 MB
250 MB
Reference links
10
10
30
100
250
Training topics
25
25
75
200
500
Training suggestions
100
100
300
800
2,000
Website analysis
1
1
1
1
1
Brand-voice analysis
1 / IG
1 / IG
1 / IG
1 / IG
1 / IG